Charles Arthur, on Google’s oft-cited mantra that “competition is just a click away”:
Google has poured huge amounts of money into making sure that people aren’t presented with any other search engine to begin with. The Mozilla organisation’s biggest source of funds for years has been Google, paying to be its default search (until last autumn, when Yahoo paid for the US default and Google, I understand, didn’t enter a bid – because Google Chrome is now bigger than Firefox). Google pays Apple billions every year to be the default search on Safari on the Mac, iPhone and iPad.
Clearly, Google doesn’t want to be in the position where it’s the one that’s a click away. That’s because it knows that the vast majority of people – usually 95% or so, for any setting – use the defaults.