Google Alerts Are Now Useless

Jeffry Pilcher of the Financial Brand:

Starting sometime last year, The Financial Brand started receiving fewer and fewer Google Alerts. And when the Alerts did arrive, they contained fewer and fewer results. It’s gone from lots of Alerts, to many, to some, to a few… down to a trickle. Users can forget about creating any new Alerts — those pretty much won’t work at all. Indeed the volume of Alerts has decreased by at least 80%, dropping from 20-35 emails per day with 4-12 results each down to 4-8 emails per day with 1-3 results each. And the results are crummier than ever.

And here I simply assumed that publications had stopped quoting Rob Enderle. Dreadful.