Apple Discontinues the iPod Shuffle and iPod Nano

Valentina Palladino, Ars Technica:

You’ll see no mention of the iPod Nano or iPod Shuffle on Apple’s website anymore. Today, the company removed the two media players from its website, and reports suggest the company is discontinuing both devices. A report from Business Insider includes a statement from an Apple spokesperson citing the “simplifying” of the iPod lineup.

“Today, we are simplifying our iPod lineup with two models of iPod Touch now with double the capacity starting at just $199 and we are discontinuing the iPod shuffle and iPod nano,” reads the statement from an Apple spokesperson.

This effectively marks the end of the music player class of iPods — the iPod Classic was discontinued in 2014, and only the historical artifact that is the iPod Touch remains in 32 GB and 128 GB capacities.

But this was only discovered after the product pages were dropped from the website and, while it’s typical of Apple that the products weren’t given a cinematic sendoff or anything like that, I’m a little surprised that there wasn’t even an announcement. The iPod was the product that made Apple capable of doing the iPhone and everything that has followed, and the iPod Nano was a big part of that success story. I know I still have an emotional attachment to my fifth-generation iPod, even though I no longer use it.

By the way, how amazing is it that the iPod Shuffle lasted twelve and a half years as basically the same device? There’s little indication of how many of them were actually sold over the past few years — I’d wager very few — but its longevity is a testament to the power of its simplicity. What a run.