Giving an F ⇥ underconsideration.com

I don’t have many cohesive thoughts about Facebook’s redesign, but I do have one big question: where’s the Facebook blue? As much as UPS owns that one shade of brown, Facebook entirely owned #3c5a99. Nothing needs to last forever, but why did they get rid of what is almost certainly the most identifiable part of their identity?

Burning everything about their old identity is probably the point, of course, but Facebook is still Facebook.