Financial Times: Recent Apple Music Contracts With Record Labels Do Not Yet Include a Bundling Agreement
Anna Niclaou, Financial Times:
Apple has struck fresh deals for songs from the world’s largest record labels, as the technology giant strives to increase its media presence and siphon more people towards iPhones.
In recent months, the iPhone maker sealed multiyear licensing deals with Universal Music, Sony Music and Warner Music, said four people familiar with the matter, allowing for hits from artists spanning Taylor Swift, Lizzo and Adele to continue to be streamed on Apple Music.
Apple’s new contracts do not, however, include an economic agreement to bundle Apple Music with the company’s television service, these people said, indicating that a widely anticipated super-bundle of Apple’s media content may be months away.
The good news is that Niclaou also reports that service bundling is something Apple continues to pursue.
There’s no news about whether there are any price increases for the foreseeable future. Perhaps everyone is happy at ten bucks a month in perpetuity.