First Impressions ⇥ theverge.com

Ellis Hamburger has a great interview with superlative icon designer David Lanham:

Icons are the face and branding of an app, and they set the tone and give people an idea of what to expect for an app’s purpose, quality and content. For most apps you run across, icons will be the first thing you see (sometimes before the name of the app) and a lot of people make snap judgements for exploring the app further based on how much they connect with that first impression.