Pixel Envy

Written by Nick Heer.

FCC Reminds AT&T It Was Insane to Offer Unlimited Data

Julia Greenberg, Wired:

I use a lot of data—and you probably do, too. American smartphone users, on average, consume 1.2GB of cellular data each month, according to a Mobidia Technology analysis last year. (Even more data is consumed over Wi-Fi.)

So it should come as no surprise then that AT&T and Verizon no longer offer the unlimited cellular data plans they once sold to new customers. Even so, AT&T promised those early customers who came to be thrilled at the luck of their unlimited data that they could keep their plans under certain conditions. But today, the Federal Communications Commission said AT&T didn’t keep its promise. Now the agency wants to fine AT&T $100 million for allegedly misleading consumers about what it actually means to have an unlimited wireless data.

There’s no way that AT&T could have predicted back in 2007 just how much data people would use in the future; that much is understandable. To keep offering plans marked “unlimited” but with a big fucking asterisk beside them is misleading, pure and simple. You know it, the FCC knows it, and — deep in whatever they have instead of hearts — AT&T knows it.