FCC Head to Ostensibly Revise Broadband Rules Plan ⇥ online.wsj.com

Gautham Nagesh, Wall Street Journal:

The new language by FCC Chairman Tom Wheeler to be circulated as early as Monday is an attempt to address criticism of his proposal unveiled last month that would ban broadband providers from blocking or slowing down websites but allow them to strike deals in which content companies could pay them for faster delivery of Web content to customers.

[…]

In the new draft, Mr. Wheeler is sticking to the same basic approach but will include language that would make clear that the FCC will scrutinize the deals to make sure that the broadband providers don’t unfairly put nonpaying companies’ content at a disadvantage, according to an agency official.

How can paid traffic segregation and prioritization deals exist without inherently putting nonpaying companies at a disadvantage? This seems to be the same corporate-lobbied deal with a catchy new spin of dubious efficacy.