Far, But Far From Far Enough ⇥ bbc.co.uk
Pia Gadkari, BBC:
A crowdfunding campaign for the Ubuntu Edge smartphone has set a record for raising more money in pledges than any other such venture.
The London-based developer, Canonical, has generated $10,288,472 (about £6.6m) in pledges, passing the record set by Pebble smartwatches last year.
But with six days of its campaign left the company is far from reaching its funding goal of $32m.
An admirable goal, but I never thought it would make it; $32 million is an enormous lump of money. This, if anything, demonstrates that even a feature checklist as long as a horse’s *bleep, rooster crowing* simply isn’t compelling for a broader public.