Usage is down not because users are tired of Twitter as a concept, they’re tired of Twitter, Inc. making 5 bad moves for every good one. As frivolous new features haphazardly got thrown on top of the pile, Twitter, Inc. neglected to address the kinds of abuse and harassment that drove existing users away for good. The apps and web interface became slower and clunkier. Algorithmic feeds and 10,000-character limits are now said to be coming down the line. Everything that first made Twitter appealing is on the way out. If I didn’t know better, it would seem like they were trying to get rid of people.
It’s amazing to think that a company whose content is provided for free, who gets free mass advertising from basically every angle, and whose only real responsibility is to Not Break Itself can’t figure out how to be sustainable. The only thing Twitter has going for it in 2016 is the fact that many users will stick around for lack of a better alternative. Whether that’s months or years is anyone’s guess.