Pixel Envy

Written by Nick Heer.

Facebook Said to Plan to Sell TV-Style Ads

Edmund Lee, Bloomberg:

Facebook Inc., seeking to break the long-held dominance of television over advertising budgets, plans to sell TV-style commercials on its site for as much as $2.5 million a day, two people familiar with the matter said.

Facebook users freak out when they modestly tweak the layout. Can you imagine what users will do when they find a fifteen-second video ad inline with their friends’ status updates?

At 15 seconds, the ads also would be the same length as Facebook’s Instagram videos — a feature that was added to the company’s photo-sharing service last month. That means the commercials would come in a familiar format for users.

You get one guess as to the direction Facebook is intending to go with this plan.