Edmund Lee, Bloomberg:
Facebook Inc., seeking to break the long-held dominance of television over advertising budgets, plans to sell TV-style commercials on its site for as much as $2.5 million a day, two people familiar with the matter said.
Facebook users freak out when they modestly tweak the layout. Can you imagine what users will do when they find a fifteen-second video ad inline with their friends’ status updates?
At 15 seconds, the ads also would be the same length as Facebook’s Instagram videos — a feature that was added to the company’s photo-sharing service last month. That means the commercials would come in a familiar format for users.
You get one guess as to the direction Facebook is intending to go with this plan.