Written by Nick Heer.

Facebook Puts Its Web Feed in Motion With Auto-Playing Videos

Josh Constine, TechCrunch:

The News Feed is about to get a lot more lively. Just days after pushing its auto-play feature for videos to all mobile users, today we spotted auto-playing videos on Facebook.com, and the company confirms to me “we’re continuing a wider rollout of in-line video on web”. Once this rollout is complete, the stage will be set for the introduction of more flashy video ads.

I’m sure this will be well-received by Facebook users, who are often extremely amenable when it comes to the changes the company makes on a regular basis.