Pixel Envy

Written by Nick Heer.

Facebook Begins a Series of Press Releases Admitting to Inaccurate Metrics

Facebook:

We know how important it is to be open about meaningful updates we make to our metrics, so we’ve created this channel for regular information on metrics enhancements. This series will be similar to our News Feed FYI series.

Translation: We have been reporting inaccurate metrics to advertisers for years and now we’re correcting them. Join us as we put a positive spin on this utterly discrediting news.