Pixel Envy

Written by Nick Heer.

Facebook Adds Speed Bump Intended to Slow Down Pandemic Post Virality

Alex Kantrowitz:

Facebook is making people pause before they share links with Covid-19 related information.

The company is adding an interstitial that will make people stop and review context about links with Covid-19 information before they share it. The move adds much-needed friction into a process that has helped Covid-19 misinformation go viral on Facebook.

This is a very good idea and something that I think could be expanded to all categories of news, not just items related to covid-19. I would like to see more platforms copy ideas like these. Even minor increases in friction can help slow the spread of outdated and potentially flawed material.