Yet Another Bug in Facebook Ads ⇥ bloomberg.com
Aisha Counts and Alex Barinka, Bloomberg:
On the morning of April 23, an error on Meta’s automated ad platform caused some advertisers to spontaneously spend more than intended on Facebook, or to use their budgets in inefficient ways. In the weeks since the glitch, advertisers and their agencies have reached out to Meta for refunds, but the company has responded slowly, if at all. “It’s just radio silence,” said Tyler Garner, head of media buying at digital marketing agency GrowRev.
Some advertisers did receive refunds from Meta beginning on May 12, although the amounts have been doled out inconsistently and it’s not clear why some businesses received more money back than others. In the past, advertisers that spent a lot on Facebook or had personal connections at the company had better luck getting refunded, according to several agency representatives.
Strange how Meta, previously Facebook, keeps having problems with its video and advertising products in ways which benefit the company. It should really look into why that is so often the case.