Former Apple Music “samurai” — according to his LinkedIn profile — Sean Glass:
Contrary to what you read, there’s no scary Apple board room conspiracy where corporate is plotting to take over creativity via artist exclusives. There’s one guy who is behind ALL of these campaigns — and he is light years ahead of everyone else. He works intimately with each artist as a creative peer, and develops an amazing plan, this is no simple land grab. He works closer with the artists than labels do.
He’s building a club, or a “community” as we like to say. Everyone is invited, at a very low cost. If you’re in, you are not complaining about exclusives. Those complaining about exclusives are not participating which means refusing to pay $10 a month for music, so why are we letting them get airtime?
When Apple says that they care about music, it’s not an empty platitude or a throwback to the iPod. They mean it, despite occasional frustrations that seem to suggest the contrary.