Georg Petschnigg of FiftyThree, creators of the original Paper app, isn’t too happy that Facebook also called their app “Paper”:
There’s a simple fix here. We think Facebook can apply the same degree of thought they put into the app into building a brand name of their own. An app about stories shouldn’t start with someone else’s story. Facebook should stop using our brand name.
This is a pretty brash move from Facebook, who are clearly demonstrating their power by naming their app “Paper”. Mind you, maybe FiftyThree could release a personal book-making app called “Facebook”.