Dave Gilson, for Mother Jones:
Now, according to Trump’s book, he’s worth more than $7 billion. Of that, $3 billion is the value of the Trump brand, i.e., his name.
How do you get your name to be worth a purported $3 billion? First, you slap it onto every kind of product imaginable, from hotels to perfume to a vanity beer label. [This is] a selection from the more than 200 trademark applications The Donald™ has filed in his own name.
Of note, “to trump” is Northern English slang for “to fart”. Consider that while reading the list. For instance, “Tour de Trump”, or “Trump Air”.