Bethy Squires, Vulture:
Did that cycle feel weirder this year, since days no longer have meaning?
Not really. At first I thought maybe that was an excuse to not do it this year. But it started really early this year. We got into quarantine, and people were like, “You gotta do it this year! We need it! No pressure!” And that’s not … I don’t want to hear that.
In preparing for it this year, I didn’t really feel like I had to specifically account for the fact that everyone’s stuck in their homes, just because I feel like I’m generally always stuck in my house. It didn’t feel like I had to change it up or do something different this year. But there were things — like I can’t involve too many people; I can’t involve too many different locations. So I was trying to figure out how to keep it small but also make it feel like it was escalating.
Squires includes all four past iterations, but this year’s video is so much better in so many ways little and big. I don’t want to spoil all of the little wonderful surprises.
Adejuyigbe said that he wouldn’t keep doing this unless viewers raised $50,000 for a bunch of great causes. So far, the total donation amount is cruising toward triple that amount — in the time that it took me to write the last few sentences, another $2,000 was raised.