Shorter Dan Frommer: Apple tends to make stuff that people actually buy, use, and love. Microsoft makes crazy bets in loads of sectors, only some of which pan out. Frommer:
[The HoloLens] looks technically impressive, and Microsoft’s demo went about as smoothly as something like this could have. This could become a big deal someday.
But it’s hard to get over how strange someone looks using it. And it’s hard to imagine Apple doing something like this any time soon, whether or not it’s the future of computing.
Given how huge and dorky these goggles are, it seems as though Microsoft intends this to be something used in private, likely when doing specialized tasks. They may have a really crap sense of fashion — just look at the big feature image in the linked article — but I don’t think they’re completely oblivious.