Pixel Envy

Written by Nick Heer.

Delayed Apple Watch Preorders Shipping Earlier Than Expected

With a supply chain as enormous and lengthy as Apple’s, there’s only so much they can anticipate in advance, especially for a product with so many variations. They can research how many people will prefer the Milanese loop over the bracelet, but it’s nothing more than an educated guess. Hence, preorders: Apple’s chance to assess where the actual demand lies and adjusting supply to match.