Pixel Envy

Written by Nick Heer.

Deadspin Staffers, Who Quit in Protest, Start Defector

In October last year, writers at Deadspin quit en masse after G/O Media’s private equity owners asked them to write only about sports. You would think that this ownership would be thrilled that the site was already profitable and had a dedicated following that enjoyed its unique take on everything, but c’est la vie.

Marc Tracy, New York Times:

Now Deadspin’s former writers and editors — 18 of the roughly 20 who quit last year — have reunited to start a digital media company, Defector Media, that they will own and operate themselves.

Defector Media is scheduled to start a podcast next month and roll out its website in September, its founders said. Tom Ley, a former features editor at Deadspin, will be the editor in chief. The business side will be led by Jasper Wang, a former Bain & Company employee who said he had been an avid Deadspin reader since age 19.

Defector’s founders said the company had no outside investors, and each employee has taken a stake of roughly 5 percent in the venture. Unlike Deadspin, a free site that relies on ads, Defector will offer subscriptions at $8 a month, with an annual subscription available at a discount.

I am somewhat stingy with my subscription purchases, but a year of Defector was a no-brainer — and I don’t even like sports.