The Story of Windows’ Decline ⇥ stratechery.com

Ben Thompson:

The story of Windows’ decline is relatively straightforward and a classic case of disruption:

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What is more interesting, though, is the story of Windows’ decline in Redmond, culminating with last week’s reorganization that, for the first time since 1980, left the company without a division devoted to personal computer operating systems (Windows was split, with the core engineering group placed under Azure, and the rest of the organization effectively under Office 365; there will still be Windows releases, but it is no longer a standalone business). Such a move didn’t seem possible a mere five years ago, when, in the context of another reorganization, former-CEO Steve Ballmer wrote a memo insisting that Windows was the future […]

It’s like seeing the Kübler-Ross stages of grief turned into a corporate strategy.