Pixel Envy

Written by Nick Heer.

Dear Android: A 9:1 Piracy Rate for Games Is Not Good Enough

Miles Jacobson:

As our sales passed the 10,000 mark, I asked to see the figure for skin downloads; it was up to 113,000. Because every installed copy of the game—legitimately bought or not—needs a skin, we were able to make a pretty direct comparison between our sales figures and our actual user base.

I guess that’s one of the side effects of an open platform.