When the deal was first announced, nearly every early adopter in my Twitter stream brought up the issue of privacy. That’s not the knee-jerk reaction Google (or any big Internet player) wants when they announce a deal.
No matter how beloved and cute a company’s origins, there’s an inherent healthy distrust of them once they become large and successful. Microsoft faced this in the early 2000s, Apple has been facing this as of late, and now Google. The honeymoon, as it were, is long over.
Anyway, I’ll shut up about this Nest deal. A search engine bought a thermostat company. It shouldn’t be this huge, but it is, and that’s fascinating.