Pixel Envy

Written by Nick Heer.

Tim Cook Reiterates That Apple Isn’t Going to Merge the iPad and the Mac

Peter Wells of the Sydney Morning Herald interviewed Tim Cook after Apple’s education event last month in Chicago:

“We don’t believe in sort of watering down one for the other. Both [The Mac and iPad] are incredible. One of the reasons that both of them are incredible is because we pushed them to do what they do well. And if you begin to merge the two … you begin to make trade offs and compromises.

“So maybe the company would be more efficient at the end of the day. But that’s not what it’s about. You know it’s about giving people things that they can then use to help them change the world or express their passion or express their creativity. So this merger thing that some folks are fixated on, I don’t think that’s what users want.”

Cook said basically the same thing a few years ago in an interview with Independent.ie.

One comment that he made in Wells’ interview stood out at me:

“I generally use a Mac at work, and I use an iPad at home,” Cook tells me, “And I always use the iPad when Iā€™m travelling. But I use everything and I love everything.”

In 2014, Cook told the Wall Street Journal that he did about 80% of his work on his iPad; this is a subtle change in how he’s communicating what he uses to get work done. I’m not sure how much you should read into his comment ā€” Apple kremlinology is often a waste of time ā€” but it’s an interesting shift, I think.