Evan Williams, McSweeney’s:
Content was invented in 2007 by Steven Ross, a principal at a boutique communications agency. Ross, who now works as a freelance visionpreneur, often became confused when he had to discuss the many different kinds of work — articles, videos, photos — he would commission for clients. But one day, while taking a bath, he had a thought that would change the world.
Why not just call it all content?
There’s very little so degrading to someone who produces largely-creative works as is calling whatever they make “content”. I’ll tell you what, though: it’s going to be pretty rewarding in ten years’ time to browse the innovative content collected at New York’s Museum of Modern Content.