Complete Coincidence I’m Sure

[Eric Schmidt] replied by saying that G+ was build [sic] primarily as an identity service, so fundamentally, it depends on people using their real names if they’re going to build future products that leverage that information.

I think Neven Mrgan said it best on Twitter:

It’s a complete coincidence that Eric Schmidt’s stance on anonymity and privacy is what you’d get if you asked advertisers what they wanted.