Albert Burneko, Defector:
In other words, just to get to the point at which your freezer has a Cometeer-brand flash-frozen puck of concentrated brewed coffee in it, some number of coffee beans must be subjected to the absolute most sophisticated, technologized, circuitous, wasteful process for making coffee in the entire history of life of earth. More experience and equipment are required to create a cup of Cometeer coffee than any other halfway plausible cup of coffee, literally ever. (You can tell the MIT, Apple, and Tesla scientists and Princeton-educated coffee-masters did a good job of brewing your coffee with proprietary machinery in Gloucester, Mass., flash-freezing it in liquid nitrogen, packing it in dry ice, and shipping it to your home for you to store in your freezer, because it tastes like you spent five minutes making it yourself using techniques that predate the advent of antibiotics.)
This process makes Keurig — also rightly criticized by Burneko — look like an environmental dream. What is wrong with the myriad methods of brewing coffee today that requires a ground-up reinvention? Sometimes, it is worth trying new things; other times, you end up pitching the virtues of a cryogenic brick of coffee.