Shara Tibken and Connie Guglielmo of CNet scored an exclusive pre-launch interview with Phil Schiller, Craig Federighi, and Jony Ive about the new MacBook Pros. They cover much the same ground as in today’s keynote, but Schiller also addressed the pricing of the products head-on:
Affordability is “absolutely something we care about,” Schiller says. “But we don’t design for price, we design for the experience and the quality people expect from Mac. Sometimes that means we end up at the higher end of the range, but not on purpose, just because that’s what it costs.”
No matter the reason why, it still stings a little, particularly for those of us with weaker currencies than the American dollar.