Pixel Envy

Written by Nick Heer.

A Critique of the Presentation of ‘Classical’ Music on Apple Music

Mitchel Broussard of MacRumors interviewed Benjamin Charles and Franz Rumiz for a thoughtful critique of the way streaming services — and Apple Music, in particular — approach classical music:

In the end, Apple — and Spotify, Google, Amazon, etc. — have a tricky battle ahead of them if and when they decide to address the issue of classical music on streaming services. “It doesn’t seem to be a business priority [for Apple],” Charles admits, and in the current scheme of things, the company’s focus on pop and hip-hop in Apple Music is logical from a financial standpoint.

But that doesn’t change the fact that there are millions of classical music fans willing and ready to pay the company that can get these things right. “This is a completely untapped market,” Charles tells me. “One streaming service could completely own the classical music audience if it wanted to.”

A big point of contention is that Apple Music is designed for credited performers only, not for separate composers, performers, conductors, and soloists. This is critical for classical works, but I think an incorporation of multiple credits would also benefit pop, hip-hop, and rock genres. The producers and writers of contemporary music also deserve credit that simply isn’t surfaced in most streaming music services.