Sara Fischer, Axios:
The big picture: Since January 2017, per Chartbeat…
Twitter and Facebook have declined in their share of traffic sent to news sites.
Facebook traffic to publishers is down so much (nearly 40%) that according to Chartbeat, “a user is now more likely to find your content through your mobile website or app than from Facebook.”
Google Search on mobile has grown more than 2x, helping guide users to stories on publishers’ owned and operated channels.
Direct mobile traffic to publishers’s websites and apps has also steadily grown by more than 30%.
The declining influence of social networks is a promising sign, but their dominance over publishers’ business decisions should be heeded as a warning — particularly with the rising influence of Google Search, Google News, and Apple News.