Hundreds of Drones to Swarm New York Skyline for Candy Crush Advertisement

Jake Offenhartz, Gothamist:

At least 500 drones will depart the shores of New Jersey on Thursday evening, flickering over the horizon in a choreographed dance meant to evoke the experience of swiping colorful treats on a phone screen.

Promising a “surreal takeover of New York City’s skyline,” the fleet will pulse with LED lights as it serves miles of Lower Manhattan with an aerial advertisement for the mobile video game, Candy Crush.

This is not the first time something like this has been done with drones and, as Offenhartz documents, it is not even the first time over New York. Surely little is in the greater public interest than looking up at the night sky and being reminded of Candy Crush.