Pixel Envy

Written by Nick Heer.

“New? New Is Easy. Right Is Hard”

Businessweek got to spend some time with Tim Cook, Jony Ive, and Craig Federighi last week. Obviously, you’re not going to find any news, per se, in this discussion. But there’s a lot of talk about Apple’s strategy, and how these executives see the company’s values demonstrated in its products.