Pixel Envy

Written by Nick Heer.

A Business With No End

Jenny Odell, New York Times

Recently, one of my students at Stanford told me a strange story. His parents, who live in Palo Alto, Calif., had been receiving mysterious packages at their house. The packages were all different shapes and sizes but each was addressed to “Returns Department, Valley Fountain LLC.”

I looked into it and found that a company called Valley Fountain LLC was indeed listed at his parents’ address. But it also appeared to be listed at 235 Montgomery Street, Suite 350, in downtown San Francisco.

So were 140 other LLCs, most of which were registered in 2015.

[…]

Trying to map the connections between all these entities opens a gaping wormhole. I couldn’t get over the idea that a church might be behind a network of used business books, hair straighteners, and suspiciously priced compression stockings — sold on Amazon storefronts with names like GiGling EyE, ShopperDooperEU and DAMP store — all while running a once-venerable American news publication into the ground.

See Also: There’s No Such Thing as a Free Watch.