Bing, Skype, and Xbox Rebranding Plans ⇥ theverge.com

The flat Windows logo from last year looks like a window, and is successful. This rebrand — particularly the Bing logo — is so abstract as to be meaningless.

“We thought about Nike,” says Simmons.

What creative director doesn’t say that they want their brand to be as simple and effective as Nike’s? This doesn’t have the verve or zest of the Nike logo.