Pixel Envy

Written by Nick Heer.

The Biggest Startup in the World

Neil Cybart has collected into one place much of what is known about Apple’s “Project Titan” car, reasoning that it has reached mid-2000s-era iPhone development:

Evidence suggests Apple Car is Apple’s growing priority. Project Titan leadership has reportedly been poaching employees from other divisions, and one should expect this trend to intensity in the coming years. This is not to suggest that the iPhone, iPad, and Mac will be put on the back-burner. Instead, Apple is only now finding its stride with those products. As seen with the iPhone 6s / 6s Plus, Apple did not settle for a “S” cycle update but is instead much more focused on shipping new iPhone features each year that help support the shift to a leasing paradigm where many iPhone buyers upgrade to the latest iPhone model every year. Take a look at iPod trends back when the iPhone was being developed; Apple actually saw increasing iPod sales on new and innovative models all the way up to 2008. It is important to not underestimate the breadth of talent Apple has dedicated to its current product lineup, even after taking into consideration losses to Project Titan.