Pixel Envy

Written by Nick Heer.

BGR: Apple to Discontinue iPad Mini

I never link to BGR, but Jonathan Geller heard an intriguing rumour that I think such a link is worth your time and attention:

First introduced in 2012, Apple’s iPad mini was a welcome alternative to the much larger, thicker, and heavier 9.7-inch iPad. There was no 5.5-inch iPhone Plus, so the iPad mini made a great choice for light reading and effortless web browsing, email, and gaming. The market doesn’t stand still, however, and we’re now looking at a redesigned iPad Pro to be launched this summer that should offer everything the current 9.7-inch iPad features, but in a smaller footprint with a larger 10.5-inch display.

On the other side, there’s the 5.5-inch iPhone 7 Plus, which is large enough to negate the need for a tablet for many users. The device you take everywhere, that’s always with you, that has the best camera, and that has everything else you need. The device that you already own. Therein lies the problem, and that’s why we have heard from a source close to Apple that the iPad mini is being phased out.

There’s a fair amount of news to unpack here, so let’s start with the headlining item, which isn’t really a surprise when you think about it: the new 9.7-inch iPad has a starting price $100 less than the Mini, and the Mini is only available in a 128 GB configuration that’s priced identically to the 128 GB iPad. If Apple wanted to keep the Mini around, they would likely also retain its differentiated price, or at least keep the 32 GB model in the lineup.

I’ll miss the Mini, though. Quite apart from size, the weight difference between the Mini and the 9.7-inch iPad makes the smaller model so much nicer to hold with one hand. The Mini also has the highest-density display that ships in any iPad which, combined with the weight and size, makes it perfect for reading.

Geller also mentions that the 9.7-inch iPad Pro is being replaced this summer with a 10.5-inch model, a rumour which has been corroborated by multiple websites. However, no report I’ve seen yet mentions the 12.9-inch Pro, and that doesn’t make any sense to me: the 9.7-inch Pro was introduced more recently than its larger sibling and has features that the bigger model still doesn’t, like a True Tone display and higher-quality cameras. It would surprise me if Apple updated the 9.7-inch Pro first, or didn’t make a meaningful upgrade to the 12.9-inch model at the same time — yet, I haven’t seen a single rumour about the big iPad Pro. Very peculiar.

See Also: Neil Cybart’s analysis of iPad Mini sales relative to the rest of the iPad line.