Best Buy Gets into Cloud Music with an Impenetrable Mess ⇥

Jared Newman:

But let’s say I was able to load my music into the cloud. Then I’d be able to listen to the songs from anywhere, right? Wrong. To listen on smartphones, you’ve got to register each handset by handing over its make, model and phone number. Then Best Buy e-mails you a link to the application by text message, and you have to activate the phone by downloading the app and plugging in a confirmation code.

Sounds fabulous.