Written by Nick Heer.

Becoming a New American Airlines

Dustin Curtis on American Airlines’ rebranding:

The design problems at American Airlines have never stemmed from its visual identity, but rather from its execution of that identity and from its culture around customer experience. But the bankrupt company, in a misguided attempt to change its external perception, set out to remake itself visually.

Not only did they toss away one of the best identities in their industry for something that’s mediocre, they’re repainting one of the oldest fleets in the world. Terrible.