British American Tobacco’s New Logo ⇥ underconsideration.com

I wouldn’t normally post something like this, but I really think you need to go take a look at this vile new logo for a vile company. But, as bad as the logo is — and it is awful, especially since its primary purpose appears to be as a means of creating as much distance as possible between the company and its products — I think the tagline-specific design is even worse. It matches the impenetrable corporate speak on their website.