Written by Nick Heer.

Apple’s Q1 2013 Results

Record quarter, $54 billion in revenue, and nearly 48 million iPhones sold. On the conference call, Tim Cook noted that “no technology company has ever reported numbers like these before”. You know all that already. There are two extra juicy bits of this earnings report. First:

Apple also sold a record 22.9 million iPads during the quarter, compared to 15.4 million in the year-ago quarter. The Company sold 4.1 million Macs, compared to 5.2 million in the year-ago quarter.

Mac sales are down, but the PC market is in decline in general. However, iPad sales are skyrocketing. Apple is cannibalizing itself.


Apple is providing the following guidance for its fiscal 2013 second quarter:

• revenue between $41 billion and $43 billion

If that’s true, Q2 will be the third-biggest in Apple’s history.