Pixel Envy

Written by Nick Heer.

Apple’s Newest Architectural Design Revealed at Mall

In the past decade-plus of Apple retail stores, the company has obviously changed the architectural language of their standalone stores; consider the radical changes between Ginza and the Upper West Side stores, or even between the two iterations of the Fifth Avenue Cube.

Their mall stores have inherited some of these changes in a more subtle way (see Market Mall before and after). But this language evolution appears to try to consolidate some of the changes and make it more consistent for both flagship stores and those in malls.