Pixel Envy

Written by Nick Heer.

Apple’s Magic Curtain

Marco della Cava of USA Today also got to sit down with Jony Ive and Craig Federighi:

He picks up his iPhone and slides the Notifications Center into place; it appears like information attached to a frosted shower door, where the world behind it is still visible.

“Look at that,” says Ive. “The lovely thing about translucency is you’re not sitting there going, ‘Where have I just been taken?’ because your world is still there.”

Federighi nods. “You didn’t just get walled off,” he says. “It’s about a different philosophy.”