Apple’s Design Problems Aren’t Skeuomorphic ⇥ counternotions.com

The masked Kontra:

The current meme of [Jonathan] Ive coming on a white horse to rescue geeks in distress from Scott Forstallian skeuomorphism is wishfully hilarious. Like industrial design of physical devices, software is part form and part function: aesthetics and experience. Apple’s software problems aren’t dark linen, Corinthian leather or torn paper. […] To paraphrase Ive’s former boss, Apple’s software problems aren’t about how they look, but how they work.

Probably the smartest look at what Ive’s new role should, or will, be at Apple.