Pixel Envy

Written by Nick Heer.

Apple Watch Sales Are Great or Crappy Depending on Which Analyst You Ask

Remember that Slice “Intelligence” report from last week in which they claimed that Apple Watch sales had dropped 90% since peak? Well, if you ask a different group of analysts, the Watch is selling fine.

It’s worth keeping in mind that these estimates are based on the same official data from Apple: none, whatsoever. It’s all a bit academic, frankly, because Apple doesn’t plan on releasing specific sales data for the Watch, so analysts won’t even know if they’re right.

But, though this article from Mark Hibben at Seeking Alpha is just as spitbally as anything based on the Slice report, he does make one smart observation:

The idea that consumers are “losing interest” in the Apple Watch is likely a fallacy as self-serving to Apple detractors as the idea that consumers would quickly lose interest in the iPhone 6. Sounds like the same template, doesn’t it? This message gets repeated over and over in the tech media with only a slight variation: Apple’s products are just fads and consumers will quickly get tired of them.

Of course, that’s the whole point of these analyst estimates: to answer the question of whether Apple has created the next big thing, again. But it falls into the same pattern of those assuming Apple is on the precipice of collapse, as so many have done for so long.