Apple seeded review units of its new Apple Watches to traditional press and a few YouTubers, and I am struck by how colourful they are. Valentina Palladino of Engadget, Jacob Krol of CNN, and Brian Heater of TechCrunch received blue models; Marques Brownlee, Dieter Bohn of the Verge, and Caitlin McGarry of Gizmodo got the Product Red model.
The blue is pretty muted, but the red model is very red, like the iPod Nano used to be. I know it’s a lot of colour and it may not be for everyone, but I think I prefer these to the more traditional palette of silvery aluminum, stainless steel, shades of grey, and gold. Those latter materials all ape traditional watch materials, but the Apple Watch is more fun and funky. I am sure it will be harder to pair these models with clothing, but I think this represents a more honest take on an Apple Watch’s hardware. If the choice were binary, I would rather see more explorations in this direction than an attempt to make it more like a traditional wristwatch.