Apple, Lionsgate Pause Advertising on Twitter After Musk Backs Antisemitic Post ⇥ axios.com

Ina Fried, of Axios, with the scoop:

Apple is pausing all advertising on X, the Elon Musk-owned social network, sources tell Axios.

We have all had the experience where we have paused something and forgotten to resume it. These things can happen — and, in this case, this is something that should happen.

Update: Media Matters is keeping track of businesses that are pausing or ending their ad spend. Only four names on there right now but a couple of them look pretty big to me.