Pixel Envy

Written by Nick Heer.

Apple Store Kurfürstendamm

In 2005, Gary Allen went to Berlin and spotted the building Apple would eventually lease, commenting that:

The entire building is too large for even for a major Apple store. It has escalators leading to the upper floors.

But the Apple of 2013 is vastly different form the Apple of 2005. This is indeed a large Apple Store, but it’s a great size for a city like Berlin.

It’s quite possibly Apple’s most beautiful store yet, too. Both the Briefing Room and the theatre are absolutely stunning. Carsten Siegel has posted some photos from the opening.