Something fishy is going on in the world of Apple-centric websites. Yesterday, I posted a link to a silly piece arguing that Apple Music needs a free tier. Today, Dennis Sellers of Apple World Today is surprised by the idea that Apple might be working on a search engine:
A couple of years ago, Apple posted a listing to its Jobs at Apple page describing an engineering project manager position for “Apple Search.” Could the company could be working on a full-fledged search engine for use on macOS and iOS platforms?
This already exists. It’s built into Spotlight on MacOS and the iOS search function that used to be called Spotlight. It’s also baked into Safari and Siri, the latter of which Sellers notes in his article.
It’s almost like both of these pieces were written by people completely unfamiliar with Apple’s ecosystem. Maybe I’m wrong — maybe I’m just being cocky, and Apple is working on a rival to Google.com. Maybe I’m completely misguided here. But I don’t think so; both of these articles seem pretty boneheaded.